How to build my credibility (especially as a start up)?

Why is credibility important? Without credibility you will have a real hard time to get potential clients or partners to open that door for you!  Unfortunately building credibility is a slow process that takes time and effort, especially if you are just starting out it can be a really hard job!  So what can you do to speed [...] Read more »

EVENTS: Social Entrepreneurs Anonymous: How to build your credibility with potential clients and partners

When? monday 1o October from 12am – 2pm Where? The Hub (for social entrepreneurs) in Angel, London More than ever it is important to build trust and credibility in business. But how do you do that? Especially if you have only just started, and there is limited evidence of your expertise? During this 9th Social Entrepreneurs Anonymous [...] Read more »

How to identify your niche?

I regularly see social and creative business clients who have identified a target market because they think it makes the most logical sense, it will make the most money, or will attract the most funding. (Many of my crafts clients focus on the high end luxury market, but they actually hate working for rich people who don’t [...] Read more »

How to start with niche marketing?

  There is a lot of talk on small business websites about the importance of creating your own niche.  So what is that all about? What is niche marketing? A niche is a focused, targetable part of the market.  You are a specialist providing a product or service that focuses on specific client group’s needs, [...] Read more »

EVENTS: Social Entrepreneurs Anonymous – How to create your own niche

When? wednesday 14 September from 12am – 2pm Where? The Hub (for social entrepreneurs) in Angel, London. During this 8th Social Entrepreneurs Anonymous session we will discuss: Why is having a niche important for you and your social enterprise? Practical exercises to dentify your niche, and each of you will present to the rest of the group [...] Read more »

How to … make more money from my creative or social business? (do the profitability quiz)

Do you want to earn more money and increase your profits?  Do you want to pay yourself a bit more? Do you want to work less hours but earn more or the same?  Then it is a good time to start looking at what actions you can take to create a more profitable business!  Is [...] Read more »

How to … cost your services and calculate your hourly rate

Every new project for every client should be costed separately. Develop a clear project brief that explains what you are going to do. Include a separate quote, which explains what exactly is expected, the delivery schedule and related costs. This ensures clear communication, which improves the working relationship with your clients and is part of [...] Read more »

How to … get the prices or fees that you really want?

For many startup entrepreneurs the hardest bit is actually asking confidently for the price or fee that they want.  Many new sole traders and (creative) people have negative ideas about money, marketing or selling, and will feel uncomfortable discussing prices. The issue is however, that if you don’t value yourself, others won’t either, and you will not [...] Read more »

Next Page »