How to build my credibility (especially as a start up)?

Why is credibility important? Without credibility you will have a real hard time to get potential clients or partners to open that door for you!  Unfortunately building credibility is a slow process that takes time and effort, especially if you are just starting out it can be a really hard job!  So what can you do to speed [...] Read more »

How to identify your niche?

I regularly see social and creative business clients who have identified a target market because they think it makes the most logical sense, it will make the most money, or will attract the most funding. (Many of my crafts clients focus on the high end luxury market, but they actually hate working for rich people who don’t [...] Read more »

What is your dream? What do you really really want?

That was the first question I was being asked when I started my coaching training with the Coaches Institute in early 2009.  A big question.  A scary question.  A powerful question! So just give yourself some time now, especially with the summer holidays upon us, to stand still and ask yourself this question: What is [...] Read more »

How to … cost your services and calculate your hourly rate

Every new project for every client should be costed separately. Develop a clear project brief that explains what you are going to do. Include a separate quote, which explains what exactly is expected, the delivery schedule and related costs. This ensures clear communication, which improves the working relationship with your clients and is part of [...] Read more »

How to … get the prices or fees that you really want?

For many startup entrepreneurs the hardest bit is actually asking confidently for the price or fee that they want.  Many new sole traders and (creative) people have negative ideas about money, marketing or selling, and will feel uncomfortable discussing prices. The issue is however, that if you don’t value yourself, others won’t either, and you will not [...] Read more »

How to … raise my prices (confidently and without loosing clients)?

There are lots of reasons to review and increase your prices on a regular interval.  Many start-ups find it difficult how to approach this topic, but in the business world it is fairly normal that prices or fees increase or change. What is really important is that you tell your clients in advance if you [...] Read more »

How to … price my services

Pricing services is slightly different then pricing products, especially as they are less tangible and harder to compare with each other.  A product might have a price label, but many services don’t so there is still room to negotiate about what exactly is required and what price is needed. As a service provider your overheads [...] Read more »

How to … price my work

There are different ways or strategies to price your work or products, and often businesses use different price strategies at the same time.  These are the most common ones: The cost price: Do you know how much it actually cost you to produce your work, down to the exact material and hourly cost with everything [...] Read more »

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